There is a reaction to every action. When Hyundai first introduced themselves to the American market in 1986, they immediately became a hit that lasted as long as the teenager’s awkward first date. Hyundai Motor America initially set the record for most car sales in its first year in the United States compared to any other car brand, selling a total of 168,882 cars. Its first model, Hyundai Excel, was even nominated by Fortune Magazine as “Best Product No. 10” that day and was praised for its availability.
But this sense of accessibility was not met without the consequences of cost reduction. As a result, Hyundai also immediately gained a reputation for reliability comparable to that of Jaguar at that time and for quality that was just as dubious as Chinese cars today. It even became the subject of many jokes when people rehearsed: “I hope you don’t understand anything, that you drive and are inexpensive.”
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And like a terrible blow that could have been, he made Hyundai return to work when the brand stepped back to the drawing board to fulfill the inborn mission of recovering from failure for the sake of success – and what a rebound it was. Nearly 30 years later, Hyundai developed faster than anyone had predicted and became one of the most reliable and reliable car manufacturers the world has ever seen, with quality that competes and even surpasses it at Toyota Motor Corp and Honda Motor Corp.
Not to mention the fact that Hyundai has been repeatedly considered one of the most respected companies in the world from CNN. And the fact that everything that they produced during this time almost doubled at the turn of each generation speaks for itself in volume. A Hyundai of some kind can be found as often as many of its direct competitors.
Fast forward to today’s day, and there’s no better way to demonstrate this growth trend with the all-new and completely redesigned Hyundai Genesis 2015 sedan. Born in 2008, he did not shock the world as planned. But this marked the beginning of Hyundai’s new exploration of a completely new brand identity, providing solid evidence that the South Korean automaker could succeed in producing a car worthy of a fight in the luxury arena, dominated by Europeans and Japanese. Perhaps he was not an immediate winner by any means, although quite simply, he worked, and Hyundai became better and better than ever before, and the brand became more powerful than its original founders had ever imagined. So, now that the second generation Genesis is here, has the automaker pushed it closer to competing with the luxury industry leaders from Germany and Japan? Simply put, yes, yes, they do.
-Jack Wilson
